"Kelley Blue Book debuted its newly redesigned app-like mobile website for kbb.com.
In addition to Kelley Blue Book Values, smartphone users now have access to several new features on kbb.com's free mobile website to help make the best purchase decision possible while on-the-go. The redesigned site provides mobile users with an intuitive path to seamlessly help them through the research process. Car shoppers' recently viewed cars also are automatically saved on the optimized mobile site and surfaced on a new homepage when they return to the site, giving them easy access to their research throughout the buying process.
Kelley Blue Book focused on an advanced design for its new mobile-optimized site to give users the look and feel of an app, in addition to the ability to view more new- and used-car information in an easy-to-use format. In the new kbb.com mobile experience, users no longer are confined to vertical scrolling. The ability to swipe left to right provides shoppers with a superior user experience, and opportunity for more functionality with kbb.com's content, such as the 360-degree vehicle views" [Read more]
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