"When asked what made the sparks fly when deciding to buy a car, nearly half of all respondents said price was the leading factor, according to a new survey conducted for CarMax Inc.
The car of their dreams and lifestyle changes were other major factors, according to the survey. Additionally, men were more likely than women (35 percent vs. 27 percent) to say the car's personality or features (horsepower, MPG, etc.) was what made the sparks fly.
CarMax wanted to know about the love connection between owners and their vehicles to help kick off a five-week Love Your Car Facebook contest. To enter the contest, consumers visit the CarMax Facebook page and share a picture and caption to show how much they love their cars.
The survey also asked respondents why they "broke up" with their last car - 37 percent said, "not meeting my needs" - and why their car continues to "go the distance" - 45 percent chose "makes financial sense." [Read more]
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